In close collaboration with Aalen’s city marketing team, Alpine Editions is developing a customiszed version of the iconic board game Monopoly – exclusively for the historic city of Aalen.
The goal is to bring the city’s iconic landmarks, culture, festive life, and innovative business landscape to life in a playful way – for residents, visitors, and Aalen fans all over the world.
Monopoly Aalen is now officially in development and will go on sale in time for Easter 2026.
Monopoly Aalen keeps Monopoly’s beloved gameplay, but replaces the street names, stations, and community spaces with real places – for example Aalen’s city gates, of course the Aalen Castle and the Old Town Hall, as well as churches, cultural sites, festivals, and local actors. Monopoly Aalen thus becomes a little journey through historic and modern Aalen – a lovingly designed portrait of the city across 40 spaces, cards and more.
Whether you live in Aalen, grew up here, or have special memories connected to the city – this special edition of Monopoly serves as a unique collector’s item.
With iconic landmarks and local favorites, this edition captures the charm and character of Aalen.
As a heartfelt tribute to local pride, Monopoly Aalen is the perfect keepsake—ideal as a memorable gift, a cherished souvenir, or for a cozy game night with family and friends.
The launch is planned for March 2026 – just in time for Easter gifts and the spring holidays!
Monopoly Aalen is a faithful model of the city, showcasing its most iconic landmarks, cultural treasures, and unique local character. Naturally, the model should include some of Aalen’s most durable and best-known local businesses.
To reflect this a limited number of sponsorship slots have been created for local businesses to secure a permanent branded presence in the game, for instance a place on the board or a personalised card.
This is a rare and entirely unique marketing opportunity —once the design for Monopoly Aalen is finalized the game will continue to be reprinted for many years to come, perhaps even decades to come
Every copy sold will be played again and again. And because nobody throws away a Monopoly set games will often be handed down to the next generation, meaning your brand will receive millions of hours of engagement —without any ongoing effort.
With over 2,000 businesses in Aalen and only a handful of available slots, we encourage early enquiries to avoid disappointment.
Apply now to give your brand a permanent place in Monopoly Aalen
Monopoly Aalen is currently in the partner selection phase, with key milestones including:
Starting December 2025, you will be able to preorder your copy of Monopoly Aalen for €49.90 simply by visiting this page.
Fill out this form if you would like to be notified when preorders open.
To best ensure that Monopoly Aalen captures the essence of Aalen, Aalener Stadtmarketing & Tourismus has offered to take on the role as the project’s Lead Partner.
This collaboration ensures that Monopoly Aalen will be a lasting celebration of the city, one that both locals and visitors will cherish for years to come.
Follow the journey and learn how to be part of this exciting project!
For sponsorship enquiries or to sign up for periodic updates then either contact us at enquiries@alpine-editions.com or complete an enquiry form.